Giuseppe Hentenaar · 15+ yrs in online growth

I help brands
grow online.
The right way.

I work with founders and teams to improve how their business shows up online. From positioning and customer experience to conversion and scalable growth strategy.

Book a discovery call → 💬 WhatsApp me

15+

Years helping brands grow online

Core growth challenges I help solve

1:1

You get me, no middlemen

100%

Focus on your situation

Experience across leading brands

Five ways I help brands grow online.

If any of these sound familiar, you're not alone. And they're all fixable. Here's where I come in.

Your brand is good, but people don’t instantly get it.

When your positioning is unclear, marketing becomes expensive and conversion stays inconsistent. Together, we sharpen your message so customers immediately understand why you matter.

People visit your website, but don’t take action.

Traffic alone doesn’t grow a business. I help identify where trust, clarity, or friction is holding customers back, and then improve the experience so more visitors become buyers.

Your business has outgrown its online presence.

Your website, messaging, and customer journey should reflect where your brand is going, not where it started. I help align your digital presence with your next stage of growth.

You need experienced support inside your business.

Sometimes you don’t need another agency or freelancer. You need someone who can step into your team, bring clarity, make decisions, and help move the business forward with confidence.

You need a clear plan you can actually execute.

No bloated decks or vague advice. Just clear priorities, practical strategy, and experienced guidance focused on helping your business move forward.

Sometimes you don’t need another agency. You need someone who sees what’s holding growth back.

Let's talk →

Work with me to build the growth engine your brand needs.

"Every week without a clear strategy costs you more than a call ever will."

I've spent 15 years inside the e-commerce world. Not as a generalist, but at the intersection of brand, strategy, and conversion.

I started Upify after too many conversations with founders who had traction, but no clear path to scale or a proposition that converted.

I work with a small number of founders and teams at a time. That's by design. You get me directly. Direct, experienced thinking applied to your specific situation.

I'm based in the Netherlands and work with brands across Europe and beyond.

Clarify your positioning Strengthen your online presence Turn visitors into customers Build a scalable growth strategy Create a brand people remember

LinkedIn → giuseppe@upify.nl

Let's talk